Class 09

Topics: Web Standards, W3C Discussion, Accessibility issues, What is Social Media?

What is W3C?

“The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3). It is arranged as a consortium where member organizations maintain full-time staff for the purpose of working together in the development of standards for the World Wide Web. As of February 2008, the W3C had 434 members.

W3C also engages in education and outreach, develops software and serves as an open forum for discussion about the Web. It was founded and is headed by Sir Tim Berners-Lee.” –Wikipedia

What is Web Accessibility?

Please read:

What is Social Media?

The definition of Social Media

Short Version

Any tool or service that uses the internet to facilitate conversations.

Long Version

Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

Above from Defining Social Media: 2006 – 2010, Brian Solis January 2010

Examples of social media software applications include:

Brand monitoring

  •     Social media measurement: Attensity, Statsit, Sysomos, Vocus


  • Blogs: Blogger, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
  • Microblogging: Dailybooth, FMyLife, Foursquare, Google Buzz,, Jaiku,, Plurk, Posterous, Qaiku, Tumblr, Twitter, *Engagement Advertising & Monetization: SocialVibe
  • Location-based social networks: Facebook places, Foursquare, Geoloqi, Google Latitude, Gowalla, The Hotlist, Yelp, Inc.
  • Events: Eventful, The Hotlist,, Upcoming, Yelp, Inc.
  • Information Aggregators: Netvibes, Twine (website)
  • Online Advocacy and Fundraising: Causes, Jumo, Kickstarter, IndieGoGo
  • Social networking: ASmallWorld, Bebo, Cyworld, Diaspora, Facebook, Google+, Hi5, Hyves, IRC, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, Tuenti, XING, Yammer

Collaboration/authority building

  •     Collaboration: Central Desktop
  •     Content Management Systems: Drupal, Joomla, Plone, Siteforum, WordPress
  •     Diagramming and Visual Collaboration: Creately
  •     Document Managing and Editing Tools:,, Google Docs, Syncplicity
  •     Social bookmarking (or social tagging) CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
  •     Social Media Gaming: Empire Avenue
  •     Social navigation: Trapster, Waze
  •     Social news: Digg, Mixx, Newsvine, NowPublic, Reddit
  •     Wikis: PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces


  •     Game sharing: Armor Games, Kongregate, Miniclip, Newgrounds
  •     Media and entertainment platforms: Cisco Eos, Myspace, Youtube
  •     Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScape


  •     Livecasting:,, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream, Youtube
  •     Music and audio sharing: Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem,, MySpace Music, Pandora Radio,, ShareTheMusic, Soundclick, SoundCloud, Spotify,
  •     Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
  •     Presentation sharing: Prezi, scribd, SlideShare
  •     Video sharing: Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler, Vimeo, YouTube

Reviews and opinions

  •     Business reviews: Customer Lobby, Yelp, Inc.
  •     Community Q&A:, Askville, EHow, Quora, Stack Exchange, WikiAnswers, Yahoo! Answers
  •     Product reviews:,

Above material from Social Media, Wikipedia

What social media do you use?

How Mercedes Benz Successfully Uses Social Media to Engage

The Top 10 Questions Customers Are Asking You in Social Media

  1. Why should I like you on Facebook?
  2. Why should I follow you on Twitter
  3. Why would I value the experience? What would I take away?
  4. Why would I want to stay connected over time?
  5. Why would I choose to engage your updates in my social stream over those of my real friends?
  6. Why would I tell everyone I know to follow you?
  7. Why would I share your content with my audience of peers?
  8. Why would I decide to invest my time and express loyalty in your network and not mine?
  9. Why should I care if you don’t care about my needs, experiences, or questions?
  10. Why should I come back?

Above from The Number One Least Asked Question in Social Media…Why?, Brian Solis July 6 2011

Social Media Resources

Brian Solis
Chris Brogan
Social Media Examiner
Social Media Club
Nielson: The Social Media Report

About jamie

Instructor for Graphic Design 67

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