Week 12

Week 12 – Topics

Creating the End Tag
Due: Final Project Storyboard
Critique: Final Project storyboard

Next week:  Intro to Final Cut Pro
Final Cut Pro and After Effects:  How are they different and how they work together

Week 12 – Assignments

1) Design and create an “end tag” sequence using After Effects. The sequence needs to be 15 seconds (or less).  Pick a brand from the inspiration below (or create your own). If you use an existing brand, be sure to disguise it so that you’re not using someone else’s property. Remember an end tag is the 15 second animation for the brand — it will basically be an animation of the logo. Think of it as branding with motion. Complete the end tag in After Effects and bring the .mov file with you to class. We will take a look at everyone’s work next week.

2) Continue work on your final project. Revise your storyboard if you need to based on the feedback from today’s class. Start working on your illustrations, video and photos — or start finding your assets through the resources listed on the Resources page. You should get started on creating your project in After Effects BEFORE Week 14.

Motion Graphic “Genres”

Two more to look at:


This is based out of Illustrator or other vector programs. Dealing mostly with silhouettes and solid colors, using vector images allows for massive scaling of elements without loss of detail. Brand New School does this genre well.


This genre got popular as a rebellion from clean vector and typically employs paint drips, rough paper, or a jittery stop motion feel. Eyeball‘s rebrand of Comedy Central is a good example.

End Tag

Take a look at goodlogo.com’s list of the top 250 logos.

more logos here.


Good examples of End Tags can be found on the Picture Mill site.






Broadcast Terminology

As a broadcast designer there are many terms one must understand in order to know what a client is asking for. The problem is people use different names for the same thing. Below is a list of broadcast terminology that we can all use. If you think you know differently, have another name for the same thing, or know of something I’ve missed, let us know.

Lower Third Super (lower third, super strap, strap, banner): A graphic that sits at the bottom third of the screen and includes information, most commonly someone’s name. The type on them can be a “slug” (ex. 5-alarm fire) or a “locator” (123 west elm st) or an “identifier”. (Joe Six-Pack from East Wherever)

Full Frame Super: A graphic, usually text, that covers the entire frame.

Snipe: 5-10 second lower third animations that play during the show promoting some other show or what’s coming up.

Interstitial (Clusterbuster): A short show (up to 5 minutes) that is broadcast in-between full length shows.

Promo (Promotion): A sequence that advertises an upcoming show.

Bumper (Next, Promo): A short sequence (5-10 seconds) that plays in-between shows, that advertises an upcoming show(s).

Play Off (Pingel, Bump in): A short sequence that plays before an advertising break.

Play On (Pingel, Bump out): A short sequence that plays after an advertising break.

Packshot (End Page, End Board): A graphic at the end of a promotion that includes the date and time of a show(s).

Ident (Station ID): A short animation that culminates with a channel’s name/logo. Used to brand a channel.

Animatic: A rough animated storyboard used to give some idea about the timing of a sequence.

Opening Title (Open, Leader, Intro, Intro sequence): The sequence that plays at the beginning of a show to open the show.

Billboard: A commercial right after a show or promo. For example, “This program was made possible by “brandname”. Preferably with the same design treatment as the program before it.

Classification (Netherlands = NICAM, Ratings bug): Graphic before a program designed to inform viewer of age suitability for that program. Can also be a bug.

Bug: A small graphic (well usually small ) that appears in the corner of the screen, used to identify a channel, show etc.

Transition (Swipe): A short animation that acts as a transition between segments of a show. It has a logo or is designed according to the content.

Slate: A graphic placed at the beginning of sequence used to display information about the sequence, for example Duration, Format, etc.

Over The Shoulder (OTS): The graphic that sits over a news anchors’s shoulder.


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Instructor for Graphic Design 71